How To Make Money On TikTok


A lot of people now seek ways to make money, some dive into business as entrepreneurs while others use social media platforms in so many different ways to make money. 

They deliver contents like reaction videos, dance videos, comedy and post things that happen in their everyday lives.

In this article, we’re going to see how to make money on TikTok.

TikTok is a social media platform where you can upload short videos and share them online. The first important key point on how to earn money from TikTok is by becoming an influencer and the second is by giving managerial services.

Anyone can become a TikTok influencer and earn money on TikTok. You just need the right content, a large number of followers who will appreciate your content, and the right marketing strategy. 

TikTok has recently gained a lot of popularity and has become a source of earning for many influencers. A large number of people all over the world are using TikTok, and the number is constantly growing.

Also Read: How To Money Online With Google In Nigeria

Here are some tips on how to be an influencer and subsequently earn money on TikTok

Be Special and incomparable

There is a lot of content on TikTok. If you want to capture your audience’s attention, then you need to be unique. 

Choose a niche for your videos that is offbeat and has not been attempted by other TikTok influencers. 

However, even if your video content is not unique, your style of presenting it can be. People want to see something different from the usual. 

If you offer something new, then it will get noticed. Try to follow the latest trends in influencer marketing to find out what audiences are looking for.

Know Your Competitors

First, you need to understand how easy or tough it will be for you to do that by checking out your competition. 

Once you decide what audience you want to target, you should check out all the influencers who are targeting a similar demographic. 

Assess their videos. See what kind of content they are posting and how many likes or shares they are getting for each. You can always take inspiration from their work and improvise. 

You could also try to figure out what is missing that other influencers are not providing. Work on the missing link and develop your content.

Be Consistent

Try to be consistent with your video content and the times when you upload it. Fix a designated time for your video uploads. This way, your audience will know what to expect and when to expect it.

Create Hashtags

We emphasized earlier, that to be a TikTok influencer, you need to be unique. One of the best ways to do that is to create your own hashtags. 

You need to come up with something different that will engage your target audience. 

If you use hashtags correctly, then it will help you increase your follower count and your reach. And these are essential for you to be able to start making money on TikTok.

Engage Your Audience

If you want to make money on TikTok as an influencer, then you need to be able to engage your audience and have controlling influence over them. Interact with them. Reply to their comments. 

Go live and interact with your followers while you stream live videos. Occasionally grant their wishes and include the content that they want to see. 

This will show that you care about their opinions and suggestions. People love to interact with influencers. 

This will help you gain their acceptance and help you develop stronger bonds with your audience.

Promote Your Videos

Just uploading your videos on TikTok will not help you gain a large audience. You will have to promote your TikTok account through other social media platforms. 

Attach a link to your TikTok profile on your blog, Facebook, Twitter, Instagram accounts and Whatsapp status. 

Also, upload your videos on YouTube. The more you promote, the more followers you will gain and be one step closer to your goal of becoming a TikTok influencer.

Brand Endorsement

Once your TikTok account has followers in the thousands, then you can expect to make money on TikTok. 

You can approach brands with a proposal to collaborate. You can pitch brands your level of influence. 

You can use your followers’ positive comments or their engagement through live video streaming to convince them.

But if you can gain a huge number of followers in a short span of time, then you can be sure that brands will come to you.

If you don’t have the talent or skills to make content and become an influencer, then you can put to work your managerial skills and become an intermediate between the influencers and Brand Company or you could be one whom advice is gotten from on things related, like a consultant.

Below are some guidelines on how to do that:

Manage influencer campaigns

You can be the middleman or the broker between a creator on TikTok and a brand who wants to work with that influencer. 

From creating the agreement, managing both parties, making sure the deliverables are all met – just being a coordinator – you can charge a service fee to manage campaigns like that.

TikTok Ads Platform

You can Google right now, “TikTok ads” and sign up for access to their ads platform. 

Then, you can create a few ads, put some budget toward experimenting there and see what happens. Maybe you will be able to sell more of your products through TikTok!

Management Services

Some creators on TikTok have millions of followers and sometimes this happens really fast and overnight for that creator. 

It’s like having a business land in their lap but without knowledge on how to navigate the whole thing. 

In this case, you could step in and offer services to help them with their content strategy, creative strategy and maybe manage offers and deals that come their way.


This is a really great way to render your expertise from the platform and help people who want to be creators or famous on TikTok, by actually boosting their strategy so their videos get seen by hundreds of thousands, if not millions of people. And if you help them get any deals or influencer agreements, you can even negotiate a percentage or a cut of that deal.

In Conclusion

To earn money on TikTok, you must know what you are good at. 

Take advantage of your strengths and passions to create content that will attract attention as an influencer and try to have the background and experience to perform managerial and consultancy services.

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